The way people buy cars is evolving. Are you?

Dealerships still have a critical role to play, but you need to adapt. We train your team so your dealership stays competitive and meets its financial goals.

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Backed by over 35 years of experience, Applied Concepts is committed to supporting your strategic objectives and getting you ahead of the industry’s change curve.

We provide sales & performance training, and one-on-one coaching for groups and dealership teams. Our programs are developed to improve communication with customers, resulting in quality connections. With more than 3,000 dealerships across United States & Canada, so far we’ve conducted over 2 million training sessions.

A wide variety of programs and topics are offered through live, one-on-one remote training and coaching as well as an e-learning platform. Our tools + services are based on learning science and specialized data. Our programs aim to be user friendly with an easy-to-navigate structure, adaptive, accessible from anywhere, engaging, and most importantly proven to deliver a strong ROI.

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average return on

2 MIL +

coaching sessions


average increase in
gross profit


average increase in
appointment show rate

Dealer Solutions

We train your team to make quality customer connections.

Our programs are designed to drive accountability and performance improvement. The training we offer is aligned to the industry’s best practices, your strategic objectives, and to fit the new landscapes/technologies.

Our customized dealer solutions are comprised of high-touch coaching that’s backed up by actionable insights and online courses. Developing thought leaders is at the top of our list. 

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Expert spotlight

Jose Morales
Director of Strategic Partnerships

Jose has been in the automotive industry for more than 15 years. Over his career, he has been a guest presenter and coach for hundreds of dealerships and some of the nation’s largest auto groups. He’s considered one of the foremost industry leaders when it comes to lead conversion training. He focuses on building meaningful relationships with major dealer groups, manufacturers, and other strategic partners.

“I have been using Applied Concepts for over 15 years. Applied Concepts has had a HUGE impact in our automotive and RV business . . . With Applied Concepts, we have gotten better in customer service and process. Happy customers have always positively impacted our bottom line.”
Drew Tutton, General Manager, Ed Voyles Automotive Group
“I have been incorporating Applied Concepts phone training since 2005, and it is now a part of our training for all sales people weekly at 12 of our dealerships. This training incorporates word tracks that are not only valuable for the phone and setting the appointment, but in negotiations and furthering the sale on the lot. I would not trade this training for anything else available on the market right now.”
Brandon Steinke, General Sales Manager, Corwin Ford Reno
“Applied Concepts, and the Power Phone Ups Ultra Lite Program, provides our dealership group with a road map to keep our team focused on the core basics of call handling and appointment setting. The call recording platforms and call measurement resources support the training initiative, and have contributed to the success of our operation over the last few years.”
David Hazlett, Variable Operations Director, Prime Automotive Group


Trust proven results.

Our world-class training programs are designed and supported by specialized data, powered by world-class learning scientists, our Dealer Advisory Board, and our Performance Council.

On average, our customers realize a 10.9x return on investment and significant skill improvement across both new and veteran team members.

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Aligned behind your objectives.

Take advantage of a dedicated Performance Manager who aligns our coaching to your dealership’s strategic objectives (as captured in your customized Coaching Action Plan).

Whether you’re focused on training new reps, increasing appointment show rates, or even cross-selling sales and service, we’re here to support your unique goals.

Navigate the change curve.

Carvana disrupting. Manufacturers encroaching. Consumer expectations evolving. The change curve is impacting every facet of the automotive industry.

Applying decades of experience, we’re committed to helping you succeed in a rapidly changing world. Don’t rely on guesswork — talk to the people who know your industry best.

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