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Exceptional communication skills are the frontline for dealerships. Your team's ability to connect, build rapport, and effectively convert phone inquiries into showroom visits is critical to driving sales and building customer relationships.Helping sales, service, parts and reception succeed!
Phone Skills Training
Salespeople must build trust fast, answer questions clearly, and confidently invite the customer to take the next step—usually setting the appointment. Every call should feel personal, professional, and purposeful. Our phone training ensures your team has the skills, structure, and confidence to make that happen on every call.
More than just role-plays. Your team gets a dedicated Performance Manager who leads regular coaching sessions focused on lead response. They're not just phone pros—they’re experts in effective communication across phone, email, and text. If you are looking to transform the client experience, click to learn more.
Multi-Channel Engagement Assessments
Most dealerships only connect with 30% of the people who inquire. That means 7 out of 10 leads vanish without anyone noticing. Multi-Channel Assessments identify where engagement breaks down across phone, email, text, and web so you can fix missed connections, inconsistent messaging, and slow responses before they cost you sales.
The good news is that these missed opportunities can be recaptured by implementing a comprehensive engagement audit that monitors all customer touchpoints—phone, email, text and web forms, dealers can identify exactly where customers are falling through the cracks.
Customized AI Services (Conversation Labs)
Conversation Labs is the AI innovation division of Applied Concepts, delivering cutting-edge, human-centered solutions that improve how businesses communicate, engage, and train. Founded on the belief that AI should enhance, not replace, human potential, Conversation Labs develops ethical, purpose-driven tools that empower teams, elevate customer conversations, and drive real-world results.
Applied Concepts partners with clients to innovate and integrate solutions seamlessly into existing workflows, using a holistic approach to consider specific business needs based on industry and long term objectives.
Mystery Shop Services
See your dealership the way your customers do. Our Mystery Shopping Services deliver a complete assessment of online and phone customer experience showing you exactly where opportunities are lost to friction points are gaps in phone skills.
Applied Concepts has some of the best mystery shoppers in the industry who are specifically trained to mimic real customer questions and reactions. Not a fan of mystery shops? We can also evaluate real customer calls found in your call recording platform so you can get a clear picture of leading handling for sales, parts and service teams.
Spotlight Testimonial
Cierra Guerrero, Sunset Honda
Key Insights
25%
30%
Applied Concepts clients experience a dramatic shift in their dealerships after implementing dedicated communication skills training programs. Here are just a few of the actual transformations they've experienced:
Improvement in service utilization
Reduction in turnover rates
15%
Increased customer retention rates
40%
Increased appointments booked