top of page
Dealership

America's Leader in Automotive Skills Training

For over 40 years, we've trained over 15,000 automotive and motorsports dealers with our effective communications program. Specifically designed for sales and service departments, the program enhances crucial phone communication skills, leading to improved customer interactions and overall performance.

Key Insights

25%

30%

Our customers have witnessed a dramatic shift in their dealerships since implementing a dedicated communication skills training program. Here are just a few of the transformations they've experienced:

Improvement in service utilization 

Reduction in turnover rates

15%

Increased customer retention rates

40%

Increased appointments booked

Our Services

Exceptional communication skills are the frontline for dealerships. Your team's ability to connect, build rapport, and effectively convert phone inquiries into showroom visits is critical to driving sales and building customer loyalty.

Our Services

Program: Applied Coaching & Training (ACT)

Our dealers witness a return on investment and enhancements in crucial phone skills metrics, translating directly into happier and more satisfied customers. 

1:1 Person-to-Person Coaching

Live 1:1 roleplays are the missing piece in phone skills development. They offer a personalized approach that translates directly to real-world situations

Real Live Call Analysis

By analyzing live calls, you gain immediate, actionable insights that translate directly to enhanced communication skills on and off the phone

Phone Skills Workshops

By incorporating these element, your team gains the confidence and tools to excel in communication skills that benefit them in all aspects of their professional sales and service careers

Mystery Shop Campaigns

Ever wonder what your customers experience when they call your dealership? Mystery shopping provides a valuable, unbiased window into those interactions

Tech Driven Delivery System

Micro-Learning delivered via text. Our system delivers bite-sized, training directly to your team's mobile devices, making learning convenient and accessible

Testimonials

“I have been using Applied Concepts for over 15 years. Applied Concepts has had a HUGE impact in our automotive and RV business . . . With Applied Concepts, we have gotten better in customer service and process. Happy customers have always positively impacted our bottom line.”

Drew Tutton, General Manager

 Ed Voyles Automotive Group

bottom of page