MOTORCYCLE & MOTORSPORT SOLUTIONS

MOTORCYCLE & MOTORSPORT SOLUTIONS

Let your managers focus on what they do best. We’ll focus on what we do best — improving your lead handling to achieve your marketing ROI and drive financial performance.

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Wasted opportunities are costing your dealership.

In modern auto retailing, shopping for a vehicle takes place almost entirely online. So when people get in contact, they aren’t shoppers — they’re buyers.

That means you and the customer share a goal! So why does it seem so hard to sell a vehicle? The reality is, those leads you spent so much money to generate are being improperly handled, even by veteran reps. And that just reinforces consumer demand for digital retailing, at the expense of your bottom line.

Every low-quality customer connection results in:

  • Lost customers, not just lost sales
  • Wasted advertising spend
  • Negative experiences that damage your brand

Drive quality connections for a competitive edge

At Applied Concepts, we customize our solutions to meet your exact strategic initiatives.

Your Performance Manager acts as your dedicated lead-handling consultant, and their consultative approach is complemented by one-on-one roleplay exercises and on-demand learning. This ensures your team is well-practiced, alert to opportunities, and on top of their game.

You can even tailor a learning path for each individual team member to ensure they’re developing the skills they need.

10.9x

average return on
investment

2,000,000+

coaching sessions
delivered

14%

average increase in
gross profit

15%

average increase in
appointment show rate

“I have been using Applied Concepts for over 15 years. Applied Concepts has had a HUGE impact in our automotive and RV business . . . With Applied Concepts, we have gotten better in customer service, with great process and happy customers that have always impacted our bottom line.”
Drew Tutton, General Manager, Ed Voyles Automotive Group
“I have been incorporating Applied Concepts phone training since 2005, and it is now a part of our training for all sales people weekly at 12 of our dealerships. This training incorporates word tracks that are not only valuable for the phone and setting the appointment, but in negotiations and furthering the sale on the lot. I would not trade this training for anything else available on the market right now.”
Brandon Steinke, General Sales Manager, Corwin Ford Reno
“Applied Concepts, and the Power Phone Ups Ultra Lite Program, provides our dealership group with a road map to keep our team focused on the core basics of call handling and appointment setting. The call recording platforms and call measurement resources support the training initiative, and have contributed to the success of our operation over the last few years.”
David Hazlett, Variable Operations Director, Prime Automotive Group

Expert spotlight

Brett Kelly
EVP of Dealer Performance

Brett has been in the auto industry for over 20 years. He spent 15 years with Cox Automotive where he led several of their brands through key growth initiatives, including VAuto, Vin Solutions, Haystak Digital Marketing, and Dealer.com. He’s made keynote presentations and speeches at NADA, 20 Groups, and major dealer groups.

Request info

Request a free assessment, get pricing, or ask a question. Fill out the form and we’ll give you a call back ASAP.

Wasted opportunities are costing your dealership.

In modern auto retailing, shopping for a vehicle takes place almost entirely online. So when people get in contact, they aren’t shoppers — they’re buyers.

That means you and the customer share a goal! So why does it seem so hard to sell a vehicle? The reality is, those leads you spent so much money to generate are being improperly handled, even by veteran reps. And that just reinforces consumer demand for digital retailing, at the expense of your bottom line.

Every low-quality customer connection results in:

  • Lost customers, not just lost sales
  • Wasted advertising spend
  • Negative experiences that damage your brand

Drive quality connections for a competitive edge

At Applied Concepts, we customize our solutions to meet your exact strategic initiatives.

Your Performance Manager acts as your dedicated lead-handling consultant, and their consultative approach is complemented by one-on-one roleplay exercises and on-demand learning. This ensures your team is well-practiced, alert to opportunities, and on top of their game.

You can even tailor a learning path for each individual team member to ensure they’re developing the skills they need.

10.9x

average return on
investment

2,000,000+

coaching sessions
delivered

14%

average increase in
gross profit

15%

average increase in
appointment show rate

“I have been using Applied Concepts for over 15 years. Applied Concepts has had a HUGE impact in our automotive and RV business . . . With Applied Concepts, we have gotten better in customer service, with great process and happy customers that have always impacted our bottom line.”
Drew Tutton, General Manager, Ed Voyles Automotive Group
“I have been incorporating Applied Concepts phone training since 2005, and it is now a part of our training for all sales people weekly at 12 of our dealerships. This training incorporates word tracks that are not only valuable for the phone and setting the appointment, but in negotiations and furthering the sale on the lot. I would not trade this training for anything else available on the market right now.”
Brandon Steinke, General Sales Manager, Corwin Ford Reno
“Applied Concepts, and the Power Phone Ups Ultra Lite Program, provides our dealership group with a road map to keep our team focused on the core basics of call handling and appointment setting. The call recording platforms and call measurement resources support the training initiative, and have contributed to the success of our operation over the last few years.”
David Hazlett, Variable Operations Director, Prime Automotive Group

Expert spotlight

Brett Kelly
EVP of Dealer Performance

Brett has been in the auto industry for over 20 years. He spent 15 years with Cox Automotive where he led several of their brands through key growth initiatives, including VAuto, Vin Solutions, Haystak Digital Marketing, and Dealer.com. He’s made keynote presentations and speeches at NADA, 20 Groups, and major dealer groups.

Request info

Request a free assessment, get pricing, or ask a question. Fill out the form and we’ll give you a call back ASAP.