MOTORCYCLE & MOTORSPORT SOLUTIONS
MOTORCYCLE & MOTORSPORT SOLUTIONS
Let your managers focus on what they do best. We’ll focus on what we do best — improving your lead handling to achieve your marketing ROI and drive financial performance.

Wasted opportunities are costing your dealership.
In modern auto retailing, shopping for a vehicle takes place almost entirely online. So when people get in contact, they aren’t shoppers — they’re buyers.
That means you and the customer share a goal! So why does it seem so hard to sell a vehicle? The reality is, those leads you spent so much money to generate are being improperly handled, even by veteran reps. And that just reinforces consumer demand for digital retailing, at the expense of your bottom line.
Every low-quality customer connection results in:
- Lost customers, not just lost sales
- Wasted advertising spend
- Negative experiences that damage your brand

Drive quality connections for a competitive edge
At Applied Concepts, we customize our solutions to meet your exact strategic initiatives.
Your Performance Manager acts as your dedicated lead-handling consultant, and their consultative approach is complemented by one-on-one roleplay exercises and on-demand learning. This ensures your team is well-practiced, alert to opportunities, and on top of their game.
You can even tailor a learning path for each individual team member to ensure they’re developing the skills they need.
10.9x
average return on
investment
2,000,000+
coaching sessions
delivered
14%
average increase in
gross profit
15%
average increase in
appointment show rate

Expert spotlight
Brett Kelly
EVP of Dealer Performance
Brett has been in the auto industry for over 20 years. He spent 15 years with Cox Automotive where he led several of their brands through key growth initiatives, including VAuto, Vin Solutions, Haystak Digital Marketing, and Dealer.com. He’s made keynote presentations and speeches at NADA, 20 Groups, and major dealer groups.
Request info
Request a free assessment, get pricing, or ask a question. Fill out the form and we’ll give you a call back ASAP.

Wasted opportunities are costing your dealership.
In modern auto retailing, shopping for a vehicle takes place almost entirely online. So when people get in contact, they aren’t shoppers — they’re buyers.
That means you and the customer share a goal! So why does it seem so hard to sell a vehicle? The reality is, those leads you spent so much money to generate are being improperly handled, even by veteran reps. And that just reinforces consumer demand for digital retailing, at the expense of your bottom line.
Every low-quality customer connection results in:
- Lost customers, not just lost sales
- Wasted advertising spend
- Negative experiences that damage your brand

Drive quality connections for a competitive edge
At Applied Concepts, we customize our solutions to meet your exact strategic initiatives.
Your Performance Manager acts as your dedicated lead-handling consultant, and their consultative approach is complemented by one-on-one roleplay exercises and on-demand learning. This ensures your team is well-practiced, alert to opportunities, and on top of their game.
You can even tailor a learning path for each individual team member to ensure they’re developing the skills they need.
10.9x
average return on
investment
2,000,000+
coaching sessions
delivered
14%
average increase in
gross profit
15%
average increase in
appointment show rate

Expert spotlight
Brett Kelly
EVP of Dealer Performance
Brett has been in the auto industry for over 20 years. He spent 15 years with Cox Automotive where he led several of their brands through key growth initiatives, including VAuto, Vin Solutions, Haystak Digital Marketing, and Dealer.com. He’s made keynote presentations and speeches at NADA, 20 Groups, and major dealer groups.
Request info
Request a free assessment, get pricing, or ask a question. Fill out the form and we’ll give you a call back ASAP.