Aligned behind your objectives

Let your managers focus on what they do best. We’ll focus on what we do best — improving your lead handling to achieve your marketing ROI and drive financial performance.

Request Info

Wasted opportunities are costing your dealership.

In modern auto retailing, shopping for a vehicle takes place almost entirely online. So when people get in contact, they aren’t shoppers — they’re buyers.

That means you and the customer share a goal! So why does it seem so hard to sell a vehicle? The reality is, those leads you spent so much money to generate are being improperly handled, even by veteran reps. And that just reinforces consumer demand for digital retailing, at the expense of your bottom line.

Every low-quality customer connection results in:

  • Lost customers, not just lost sales
  • Wasted advertising spend
  • Negative experiences that damage your brand

Drive quality connections for a competitive edge

At Applied Concepts, we customize our solutions to meet your exact strategic initiatives.

Your Performance Manager acts as your dedicated lead-handling consultant, and their consultative approach is complemented by one-on-one roleplay exercises and on-demand learning. This ensures your team is well-practiced, alert to opportunities, and on top of their game.

You can even tailor a learning path for each individual team member to ensure they’re developing the skills they need.


average return on


coaching sessions


average increase in
gross profit


average increase in
appointment show rate

“I have been using Applied Concepts for over 15 years. Applied Concepts has had a HUGE impact in our automotive and RV business . . . With Applied Concepts, we have gotten better in customer service and process. Happy customers have always positively impacted our bottom line.”
Drew Tutton, General Manager, Ed Voyles Automotive Group
“I have been incorporating Applied Concepts phone training since 2005, and it is now a part of our training for all sales people weekly at 12 of our dealerships. This training incorporates word tracks that are not only valuable for the phone and setting the appointment, but in negotiations and furthering the sale on the lot. I would not trade this training for anything else available on the market right now.”
Brandon Steinke, General Sales Manager, Corwin Ford Reno
“Applied Concepts, and the Power Phone Ups Ultra Lite Program, provides our dealership group with a road map to keep our team focused on the core basics of call handling and appointment setting. The call recording platforms and call measurement resources support the training initiative, and have contributed to the success of our operation over the last few years.”
David Hazlett, Variable Operations Director, Prime Automotive Group

Solutions backed by learning science

Solutions backed by learning science

Digital Performance Center

Our online learning platform elevates your team’s game. Log in to the Digital Performance Center for weekly coaching sessions as well as on-demand courses and content.

Coaching Action Plan

Your dealership’s unique strategic objectives are supported by your custom Coaching Action Plan, an evolving document that targets training to where you need it most.

Dedicated Performance Manager

Your Performance Manager will be your dealership’s lead-handling consultant. As your dedicated resource, they’re always available to help or answer questions.

Weekly One-on-One Coaching

Did you know adult learners forget up to 80% of new information within a week? That’s why our programs are built on a foundation of weekly one-on-one sessions, helping your learners absorb and retain new skills.

Tailored Elective Courses

You can tailor learning paths to each team members’ skill development needs in our Digital Performance Center. We’re continually releasing new elective courses that support your strategic objectives.

Expert spotlight

Brett Kelly
EVP of Dealer Performance

Brett has been in the auto industry for over 20 years. He spent 15 years with Cox Automotive where he led several of their brands through key growth initiatives, including VAuto, Vin Solutions, Haystak Digital Marketing, and He’s made keynote presentations and speeches at NADA, 20 Groups, and major dealer groups.

Request info

Request a free assessment, get pricing, or ask a question. Fill out the form and we’ll give you a call back ASAP.