We train companies that specialize in the motorcycle and motorsport industries. Schedule a free consultation with our Head of Cycle & Motorsports.

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Expert spotlight

Ryan Miller
Head of Cycle & Motorsports

Ryan has been in the motorcycle, motorsports, and automotive industry for more than 10 years. Over his career, he has been a guest presenter and coach for hundreds of stores and some of the nation’s largest groups. He’s considered one of the foremost industry leaders when it comes to lead conversion training in the motorcycle and motorsport industries. He focuses on improving appointment setting, financial performance, and helping sales reps and stores improve CSI and retention.


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“I have been partnered with Applied Concepts phone training since 2014. Whether you want Outbound, Inbound, BDC, Service Advisor or Internet, they are the one stop shop. If you’re looking to be great on the phone and set more appointments, look no further. They know the motorcycle industry, and it is tailored to our business. We have seen our appointments go up, for a new sales consultant just starting the training by 53%. Ryan Miller is the best in the business. Always has great energy. I couldn’t think of a more perfect fit for our dealership. I promise you, You will not regret it.”
Sal Occhipinti, Business Manager, Worth Harley-Davidson
“I have been incorporating Applied Concepts phone training since 2005, and it is now a part of our training for all sales people weekly at 12 of our dealerships. This training incorporates word tracks that are not only valuable for the phone and setting the appointment, but in negotiations and furthering the sale on the lot. I would not trade this training for anything else available on the market right now.”
Brandon Steinke, General Sales Manager, Corwin Ford Reno
“Applied Concepts, and the Power Phone Ups Ultra Lite Program, provides our dealership group with a road map to keep our team focused on the core basics of call handling and appointment setting. The call recording platforms and call measurement resources support the training initiative, and have contributed to the success of our operation over the last few years.”
David Hazlett, Variable Operations Director, Prime Automotive Group

Training Customized for Motorcycle & Motorsport Dealers

Everything we do is designed to support you and your team. Our coaching ensures consistent and high-quality lead handling in a way that is customizable for everyone in your dealership.

Our team acts as your dealership’s dedicated lead handling consultant, and our consultative approach to customer success is complemented by our one-on-one roleplay, which ensures your team is well-practiced, alert to opportunities, and on top of their game. You can tailor a learning path for each department of your dealership to ensure they’re getting the skill development that they need.

Featured Insight

Top 5 Reasons Motorcycle and Motorsport Dealers Need Sales Training

Find out why motorcycle & motorsport dealers could benefit from professional sales training more than almost any other industry.

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