About Us
The definitive source for automotive performance coaching.

Get to know the team of industry veterans who can help you stay competitive in an evolving industry.

Founded 1983.
Reignited 2019.
Founded in 1983, Applied Concepts was acquired in 2019 by growth investors who reignited the company with investments in a Digital Performance Center, Learning Lab, and Performance Management Team.
We provide sales & performance training, and one-on-one coaching for groups and dealership teams. Our programs are developed to improve communication with customers, resulting in quality connections. With more than 3,000 dealerships across United States & Canada, so far we’ve conducted over 2 million training sessions.
A wide range of topics are offered through live one-on-one remote coaching sessions, and an e-learning platform. Our programs are based on learning science backed by specialized data. They are user friendly, adaptive, accessible from anywhere, engaging, and most importantly proven to deliver a strong ROI.
We’re a company that fearlessly thinks and acts BIG. In fact, we’re the only company of our kind delivering tens of thousands of one-on-one training sessions per month. So whether you’re a single point rooftop or one of the largest auto groups, you can take advantage of our acclaimed, high-touch, high-ROI performance coaching.
Meet our team of experts
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