About Us

The definitive source for automotive performance coaching.

Get to know the team of industry veterans who can help you stay competitive in an evolving industry.

Founded 1983.
Reignited 2019.

Founded in 1983, Applied Concepts was acquired in 2019 by growth investors who reignited the company with investments in our Digital Performance Center, Learning Lab, and Performance Management Team.

Building on a sturdy foundation of expertise, we’ve become the definitive source of performance coaching for auto dealers, helping them navigate the change that’s reshaping the entire industry.

Applied Concepts has its finger on the pulse of the industry thanks to our partnerships with 3,000+ dealers. The collective best practices gleaned from these relationships are curated to support your rooftop’s strategic objectives.

We’re a company that fearlessly thinks and acts BIG. In fact, we’re the only company of our kind delivering tens of thousands of one-on-one training sessions per month. So whether you’re a single point rooftop or one of the largest auto groups, you can take advantage of our acclaimed, high-touch, high-ROI performance coaching.

Meet our team of experts

Jason Jones

Chief Executive Officer
Read Bio

Molly Jones

Chief Canine Officer
Read Bio

Brett Kelly

Executive VP of Dealer Performance
Read Bio

Phil Stevens

Director of Business Development
Read Bio

Jose Morales

Director of Strategic Partnerships
Read Bio

Melissa Boyer

Director of Training
Read Bio

Anthony Sudon

Director of Customer Success
Read Bio

Maria Stephens

Senior Director of Accounting
Read Bio

Jeff Wheeler

Director of People & Culture
Read Bio

Michelle Martin

Director of Revenue Operations
Read Bio

Oswin Ondarza

Director of Technology
Read Bio

Ronny Paniagua

Associate Director of Technology
Read Bio
Careers

Join the Applied Concepts team.

We’re committed to growth. Not only do we strive for company growth, but we also care deeply about the growth of our employees. Applied Concepts is an industry leader with a 35-year history, but we’re also a fun, forward-looking company that’s ever-evolving.

We’re seeking self-starters with a love of learning to join our expanding team. And if that’s not enough to convince you, our company golden retriever, Molly, will greet you at the door and visit your desk throughout the day for belly scratches.

Open positions

Interested in working with us?

Request a free assessment, get pricing, or ask a question.

Request info