Our Team

Melissa Boyer

Senior Director of Learning and Development

Melissa is a leading veteran in scalable operations that deliver world-class coaching. She has been with Applied Concepts for over 20 years and manages the team that has provided over 2,000,000 individual coaching sessions across North America. Her team regularly delivers an astounding 15,000+ sessions on a monthly basis.

Meet our team of experts

Lee Howell

Chief Executive Officer
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Jose Morales

Senior Director of Dealer Performance
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Melissa Boyer

Senior Director of Learning and Development
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Anthony Sudon

Senior Director of Strategy
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Mourad Bastowros

Director of Accounting
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Jeff Wheeler

Director of People & Culture
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Oswin Ondarza

Director of Technology
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Ronny Paniagua

Associate Director of Technology
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