Our Team

Florim Bala

Director of Strategic Growth

Florim is responsible for strategic growth initiatives, such as developing collaborative industry partnerships and launching new services, that ensure Applied Concepts is aligned behind the evolving needs of our customers. Prior to Applied Concepts, he was the Director of Solutions and Training for Gettel Automotive Group, where he managed all training, implemented new technology tools, and managed vendor relationships, including VinSolutions, DealerTrack, Gubagoo, vAuto, and Roadster. Prior to Gettel, he worked for the Ritz Carlton, ran call centers, and worked in IT.

Meet our team of experts

Jason Jones

Chief Executive Officer
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Molly Jones

Chief Canine Officer
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Brett Kelly

Executive VP of Dealer Performance
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Phil Stevens

Director of Business Development
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Jose Morales

Director of Strategic Partnerships
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Melissa Boyer

Director of Training
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Anthony Sudon

Director of Customer Success
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Jeff Wheeler

Director of People & Culture
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Oswin Ondarza

Director of Technology
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Ronny Paniagua

Associate Director of Technology
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Mourad Bastowros

Director of Accounting
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Florim Bala

Director of Strategic Growth
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